Strategy & BD


About BAMA

Bay Area Medical Academy is a social enterprise working on poverty alleviation and empowerment through workforce training. We strive for a world where everyone is given equal opportunities to succeed and believe that education is the best way to achieve this. We are the premier talent pool for medical facilities in the Bay Area. A great testament to our success and quality of teaching is the large number of students who get hired at leading Bay Area medical facilities. Our students are the center of our model of service. Our instructors, talent coaches, counselors and employers become their partners on the path to successful entry into the healthcare workforce. Every student is unique and comes to us with a different level of preparedness as well as specific obstacles. However, all come to BAMA with the goal to obtain the skills needed to start a career in healthcare (Medical Assisting Program, Pharmacy Technician) or to move up the career ladder by taking one of our continuing education programs (Phlebotomy, EKG Technician, CPR).

  • 1-50 Employees
  • San Francisco, United States HQ

Overview of Strategy & BD @ BAMA

BAMA has three project needs, all working directly with Simonida, the CEO & Founder, and her management team. First is Business Analysis- interpreting and analyzing data related to program performance, student outcomes, and social impact generated. Second, BAMA needs help with Business Development efforts to secure BAMA graduates into job openings at major Hospitals and Clinics. Third, BAMA is looking for a fellow to support research and execution to transition into a non-profit organization.

Mission Statement

Poverty alleviation and empowerment through workforce education.

Team @ BAMA

Strategy & BD

Simonida Cvejic immigrated to New York from Macedonia in 1995 and started off working as an analyst for Goldman Sachs.  While the war raged in her former Yugoslav republic, she was selling Goldman Sachs research on wartime investment opportunities.  Simonida says, “While everyone was investing, I was sending money home and worrying about my family.”  Ultimately, Wall Street’s moneyed culture left her feeling deprived, and she jumped at the opportunity for a job transfer to California. The move to California presented new challenges.  By 2004, Simonida was divorced with two small children and no income.  Realizing her kids needed her more than ever, she made the decision to start her own business. Using an idea a retired nurse friend gave her, Simonida started a vocational school for blood drawing technicians.  The timing was perfect, as the state had recently required all current phlebotomists to obtain licensure through a training program, and all current schools were shut down.  Simonida borrowed $1,000 to obtain school license, and spent months of hard work putting together a curriculum.  She held a day job and worked on the business at night while the kids slept. Within a year, the business turned profitable and Simonida was able to rapidly grow BAMA into a thriving enterprise.

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