Growth Strategy


About Ofi

OFI offers small and medium sized businesses a virtual catalog of 20,000 SKUs, which are delivered within 24 to 36 hours to clients in cities in Latin America. By consolidating non-core business and office products, everything from kitchen and cleaning supplies to computer hardware and software, OFI helps SMBs focus on their core business and to avoid the time and expense of working with multiple suppliers. Ordering office supplies including software, kitchen, and cleaning supplies can be a drain on time, energy, and money for small businesses. By centralizing the purchase of non-core business products, OFI allows businesses to focus on being more productive and profitable. Based in Bogota, OFI is one of the first B2B online platforms in Colombia, and offers customers the widest catalog of products, with greater convenience and faster delivery. The Latin American market for non-core business products is currently estimated to be US$91B, with technology sales reaching $11B in Colombia alone. Since its founding in 2014, OFI has earned 400 clients across varied industries, and OFI’s sales have grown more than 100% each month. OFI is looking to strengthen its presence in the Colombian market, expand its operations to Mexico, and move quickly to establish itself as a leader of the rapidly growing e-commerce market in the region. OFI is now expanding across Latin America and has been invested by Endeavor Catalyst and other prominent Silicon Valley funds. OFI is a flagship Endeavor company.

  • 101-200 Employees
  • Mexico City, Mexico HQ

Overview of Growth Strategy @ Ofi

OFI needs strategic support for a market study for Mexico, Colombia, Brazil and Argentina to better understand the competitive landscape. The outcome will be for management to better understand how OFI can acquire competitors, and execute a roll-up / consolidation strategy at a regional level. The Fellow will also improve the growth model for the company, leveraging insights from the research.

Mission Statement

Help SMBs in Latin America focus on their core business.

Team @ Ofi

Growth Strategy

Peter Ostroske is the Founder & CEO of Colombia´s first B2B e-Commerce company, OFI. Before OFI, Peter founded and spent three years as co-CEO of, a front runner in the Brazilian fashion e-Commerce space. Olook manufacturers its own private label products in the south of Brazil and retails direct-to-consumers, online. By developing partnerships with celebrities, focusing on email marketing and content creation, Olook has established itself as a household brand in Brazil.

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