Consistently ranked as one of the best water parks in Asia, Waterbom is located smack bang in the heart of bustling Kuta on the island of Bali. It sprawls across 3.8 hectares and employs around 300 people, with the park growing in popularity and scale each and every year.
But Waterbom is not your average water park. Don’t expect the heavy commercial branding and eateries serving nothing but junk food that most people have come to expect of family theme parks. Waterbom is redefining the concept of what a waterpark can be and carving its name as one of the most sustainable and botanical of its kind in the world.
It strives to be water efficient and carbon neutral (with more than 50% of the park maintained as green space) and has a strong commitment to supporting local environmental initiatives. Waterbom also sources as much of its produce locally as possible, with a diverse selection of restaurants and eateries that dish up healthy cuisine.
Guests can feast on Indonesian, Japanese and Mexican-inspired fare in the Wantilan food court or grab one of the hearty sandwiches made with in-house cooked bread at Cafe Bali Banana. Add to that on-site vendors serving vegan ice-creams and gourmet gelato and it’s easy to see that Waterbom is doing things differently.
Waterbom is not just for the kids, with the park actually attracting more adults than children, thanks to its swim-up bar serving tropical drinks and Caribbean-inspired beach shack where local DJs regularly perform. The rides include thrilling waterslides designed for the brave at heart and a simulated surf Flow Rider, as well as the kid-friendly Funtastic water play area and tropical-themed Lazy River.
You can find more info at https://www.waterbom-bali.com/
For the last 25 years, Waterbom has built its reputation without pursuing traditional sales and marketing avenues. While the park has secured a top ranking in Asia and number two in the world, the challenge it’s currently facing is changing the way people perceive waterparks.
As the company looks to re-strategize and build on their brand, they’re seeking a Director of Sales and Marketing that can project the water park’s passion for environmental sustainability. Rather than someone with a set idea of how waterparks have traditionally been operated, they want a skilled professional with a background in tourism to help redefine the concept of what a waterpark can be.
In this sales and marketing role, you’ll be met with a blank canvas and brand guidelines to re-strategize the current approach of Waterbom’s marketing. While sales in the past have been quite traditional through establishing relationships and contracts with agents, hotels and other third parties, the company wants to appeal directly to guests. The marketing strategy would look at increasing awareness about Waterbom to vacationers planning a trip to Bali and have them book directly through the website.
The Director of Sales and Marketing role requires at least a six-month commitment, although the company would ideally like someone to stay long term. Eventually there are plans to develop parks in Singapore and Colombia, with the candidate being part of this international expansion.
The role requires someone who can connect culturally with people of different backgrounds and adapt to the unique surroundings of Bali. They need a strong background in both marketing and sales, with a key component in the success of the project being that the two effectively mesh. Experience in e-commerce and digital marketing is also essential, as is a creative mind that can think outside the box.
To be the safest, greenest and cleanest waterpark in the world
Santo Gulino and their team have strived to break the water park mold with a destination that combined great dining, private spaces, a sophisticated yet pro-family ambiance, and some of the most heart-thumping water rides in the region. The result is a park that’s more akin to a relaxing beach club than a water park; one that not only takes dining seriously, but which has worked hard to reach carbon neutral status while also leading the entire water park industry as the top water park in Asia